BETTER TELL STORY IN CASE OF FACTS
BETTER TELL STORY IN CASE OF FACTS
helloproduction
Sahada görev yapan mavi yakalı çalışanların iş sağlığı ve güvenliği ekipmanlarını, “saçımı bozuyor” ya da “üzerimde hoş durmuyor” gibi gerekçelerle kullanmakta isteksiz davrandıklarını fark ettik.
Bu içgörü, bizi yalnızca bir güvenlik mesajı vermekten çok daha fazlasına yönlendirdi.
helloproduction
Sahada görev yapan mavi yakalı çalışanların iş sağlığı ve güvenliği ekipmanlarını, “saçımı bozuyor” ya da “üzerimde hoş durmuyor” gibi gerekçelerle kullanmakta isteksiz davrandıklarını fark ettik.
Bu içgörü, bizi yalnızca bir güvenlik mesajı vermekten çok daha fazlasına yönlendirdi.
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Bunun üzerine, maden sahasını adeta bir moda sahnesine çevirdik.
"Güvenliğin Modası Geçmez" söylemiyle yola çıkarak, İSG ekipmanlarının sadece işlevsel değil, aynı zamanda zamansız bir değer taşıdığını vurguladık.
Bunun üzerine, maden sahasını adeta bir moda sahnesine çevirdik.
"Güvenliğin Modası Geçmez" söylemiyle yola çıkarak, İSG ekipmanlarının sadece işlevsel değil, aynı zamanda zamansız bir değer taşıdığını vurguladık.
Kampanyamızla, güvenlik ekipmanlarının yalnızca* “yakışıp yakışmamak” meselesinden ibaret olmadığını, esas amacının çok daha güçlü ve hayati bir yere dayandığını anlattık.
Kampanyamızla, güvenlik ekipmanlarının yalnızca* “yakışıp yakışmamak” meselesinden ibaret olmadığını, esas amacının çok daha güçlü ve hayati bir yere dayandığını anlattık.
Klasik
Zamansız
Kapsül
Trend
Kült
Klasik
Zamansız
Kapsül
Trend
Kült
Klasik
Zamansız
Kapsül
Trend
Kült
Klasik stiller,
zamansız kombinler, ikonik
aksesuarlar...
Bu kampanyada klişeleşmiş her moda terimi, güvenliğe hizmet eden bir duruşun parçası haline geldi.
Klasik stiller,
zamansız kombinler, ikonik
aksesuarlar...
Bu kampanyada klişeleşmiş her moda terimi, güvenliğe hizmet eden bir duruşun parçası haline geldi.
Klasik stiller, zamansız kombinler,
ikonik aksesuarlar...
Bu kampanyada klişeleşmiş her moda terimi, güvenliğe hizmet eden bir duruşun parçası haline geldi.
GÜVENLİĞİN MODASI GEÇMEZ
GÜVENLİĞİN MODASI GEÇMEZ
Onları yarınlara taşıyan şeyler asla eskimez... Ne kadar zaman geçerse geçsin
Güvenliğin Modası Geçmez!
Onları yarınlara taşıyan şeyler asla eskimez... Ne kadar zaman geçerse geçsin
Güvenliğin Modası Geçmez!
Reklamveren Yetkilisi
Reklamveren
Yetklisi
helloproduction
helloproduction
hello@hw.com.tr
0850 307 66 72
Beştepe Mh. Alparslan Türkeş Cd.
Moment Beştepe Plaza Floor: 3, No: 51
Çankaya/Ankara
0850 307 66 72
Beştepe Mh. Alparslan Türkeş Cd.
Moment Beştepe Plaza Floor: 3, No: 51
Çankaya/Ankara
© 2025 HelloWorld. All rights reserved.
hello@hw.com.tr
0850 307 66 72
Beştepe Mh. Alparslan Türkeş Cd.
Moment Beştepe Plaza Floor: 3, No: 51
Çankaya/Ankara
© 2025 HelloWorld. All rights reserved.